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As a bonus, we want to offer what has worked for us in marketing our services in the "real world." Why Signs Work Signs are a great way to direct traffic to your real world site. We have had great success with the so-called "bandit sign," which is also referred to as a yard sign or directional sign. Directional bandit signs are signs that redirect a viewers attention to where you desire them to look. This technique is commonly used by real estate agents, small businesses that are offering something to customers or one time events; espcially when the end location are "around the corner" or "down the road." These signs are cheap and can be used for any event where you desire traffic. Why Do Directional Signs Work So Well? Directional signs often contain arrows indicating the direction of the end location. These signs work great for two reasons: 1) The signs can be targeted to the neighborhood where the business or property is located so the potential customers who are already "local" will actually see the offer on the sign and are near enough to take advantage of the message. This can be something as simple as "Coffee - $1" or "Web Design Special $999." 2) The signs are cheap. They are inexpensive to make and because of the low cost you can order many signs for your project. In short, bandit signs offer you great value for your real world marketing efforts. And, since these signs are very local, bandit signs will produce more quality leads for you than most any other form of advertising, free or paid.